Startups, Entrepreneurs, Brands and The Power of Empathy (video)

Putting Innovation into Action: The Power of Empathy

Video above published Nov 22, 2016 by Stanford GSB: The global beauty company Bare Escentuals (domain: bareescentuals.com) is putting innovation into action by embracing the power of empathy. Stanford Graduate School of Business Professor Jennifer Aaker visits the company’s San Francisco headquarters and speaks with Executive Chairman Leslie Blodgett and CEO Simon Cowell. They discuss how the company uses empathy to build the brand and create community and connection with its customers. This video is part of the case curriculum in Dr. Jennifer Aaker’s Stanford courses, Power of Story to Fuel Innovation and The Innovation Playbook.

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Envisioning the Non-Obvious: The Innovation Playbook (video)

The Innovation Playbook: Envisioning the Non-Obvious:

Former Lands’ End CEO Federica Marchionni discusses leadership, building high performing teams, and creating a nimble and agile organization. She explains how Lands’ End is leading with purpose – in line with the company’s brand and core values around sustainability − and placing empathy toward the customer at the forefront of its strategy and mission. This video was developed in conjunction with the Stanford Graduate School of Business case “The Innovation Playbook: Lands’ End – Envisioning the Non-Obvious” (M365), written by Debra Schifrin and Professor Jennifer Aaker. Video above published Nov 7, 2016.

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Hank Paulson: "It’s the People Skills that Matter" (video)

Hank Paulson: "It’s the People Skills that Matter"

"Getting anything done requires working with others. It’s all about interpersonal relationships," shared Henry "Hank" Paulson, 74th Secretary of the Treasury and Founder & Chairman, Paulson Institute. During his View From The Top talk on Thursday, October 27, 2016, Paulson shared life and career advice with Stanford GSB students as well as discussed his experience leading during the financial crisis. Read more insights on Twitter: stanford.io/2dQIvNK. Published Oct 30, 2016.

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Bill Barnett: Where Great Companies and Leaders Come From (video)

Stanford GSB Professor Bill Barnett: Where Great Companies and Leaders Come From:

Great leaders push for innovation despite fear of failure. How does initial group consensus or disagreement affect perception of success? Video recorded on October 14, 2016, as part of the Stanford Graduate School of Business Fall Reunion/Alumni Weekend. 

Speaker: William Barnett Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations, Stanford GSB Affiliated Faculty, Woods Institute for the Environment at Stanford. Video above published Oct 21, 2016.

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