Europeans Coming, One City at a Time

The Europeans Are Coming, One City at a Time - NYTimes.com: "....two London-based start-ups are taking a page right out of the playbook of companies like Uber by picking off individual cities one by one. YPlan, a smartphone application that helps people find events, and Citymapper, a public-transportation app, are focusing on cities like New York and San Francisco.... “You have to take things city by city, not country by country,” said Rytis Vitkauskas, one of the co-founders of YPlan at the company’s headquarters in central London. “To succeed in the U.S., you have to focus on what people want in their local markets.”..."

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