When Your Startup Neither Fails Nor Succeeds

What To Do When Your Startup Doesn't Fail, But Also Doesn't Succeed - Business Insider: " . . . . 5. Don’t shut down - airBnb had to sell cereal at one point to keep their company alive, in the early days of FedEx their CEO gambled his money at blackjack to win and make payroll. Evernote the night before closing its doors received a $500k investment from a user in Sweden and Blogger (which sold for rumors between $20MM and $50MM) to Google had to lay off every single employee before finally getting acquired. That founder, Evan Williams went off to start what is now Twitter today, so the greatest thing a founder can do when their startup isn’t failing is to make sure it doesn’t die. Timing is everything." (read more at link above)

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