Bigger isn't Better for Logo Design

Why Bigger Isn't Better for Logo Design | Entrepreneur.com: ". . . "If you can design a 16-pixel mark that is interesting or memorable, you are on to something," he says. "To make [a logo] shine or stand out when dealing with that few pixels can be as daunting as a great masterpiece." The final challenge in designing logos for mobile apps is in making them adaptive. For Micheline Crawford, owner and principal designer at Crawford Design in Reno, Nev., this means making sure icons are scalable and ready to work in standard or landscape orientation. "It's a real balancing act," she says. "Desktops, tablets and mobile devices have different screen sizes, and the interface should be designed specifically to serve that device." She adds that logos must be optimized so as not to impact performance of the app overall. It all comes down to perspective. While many graphic designers and in-house marketing professionals consider logo design an art, most liken creating logos for mobile apps to a science. "

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NDTV
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Entrepreneur

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The Express Tribune
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The Express Tribune

Narinder Kapany Funds Entrepreneurship Chair at UCSC
India West
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Business First
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Entrepreneurship, technology, prosperity
Globe and Mail
The global recession, coupled with massive public and private debt, has created a period of economic uncertainty not seen in more than a generation. The bailouts, shell games and rhetoric can't solve the fundamental math problem: We need economic ...

Globe and Mail

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